Webflow website on a laptop

Crib&Cradle - Coming Soon

UI Design

A responsive web app for an online storefront specializing in aesthetic nursery room furniture and decor.

About the Project

My Role + Tools Used

UX & UI designer

Figma, Pen + Paper, lots of coffee

Client

Crib&Cradle - Coming Soon

Project Type

UX Design

Project Timeline

NA

Case Study Coming Soon!

Discover
Define
Design
Deliver

The Problem

Define

Objectives

100%

stated they represent quality products

and an honest business.

50%

run a farm that has been passed down from

family and/or is family operated.

50%

said they needed help navigating

governmental resources.

75%

were self educated or family educated

in farming.

Problem Statement

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Simple user flow - bold arrows indicate the happiest path

Designing with Intention

For the Course-specific page, we added a CTA button for users to start the course. We also added smaller details such as length of each course and improved spacing between elements.

The Community page brought the most changes, giving it a familiar social network style in the feed, with less clutter but more relevant information for users.

We cleaned up the Resources page, making improvements to the overall UI. We kept this page simple and straightforward, as there were little issues navigating it from round 1 of testing.

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Mid-Fidelity Wireframes

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Takeaways & Next Steps